Behind Glasses

DO your friends who watch Jon Stewart and Stephen Colbert, the late-night hosts on the Comedy Central cable channel, stop you on the latte line the next morning or e-mail, text or tweet you to quote lines from those shows?

And when they do, do you think that they’re kind of cool?

Comedy Central has research that says you do — or at least some committed fans of those shows are convinced that you do. A little over 20 percent of hard-core fans of Mr. Stewart and Mr. Colbert said in a “multi-engagement study” conducted by Harris Interactive Research that “people think I’m cool because I watch” those two programs.

Really interesting in-depth survey on the fan-base of Comedy Central’s late night programming. They’re positioning themselves in the big network’s league, advertising-wise, and it would be HUGE were they to break through like that.